How much does a self-service hotpot cost? Analysis of popular prices and trends across the entire network
With the arrival of winter, self-service hotpot has become a popular choice for consumers to have dinner together. In the past 10 days, the hottest discussions on self-service hotpot on the Internet have continued to rise, especially the price and cost-effectiveness have become the focus. This article will combine the entire network data to structure the price range, popular brands and consumption trends of self-service hotpot for you.
1. Mainstream price range of self-service hotpot
According to data from Meituan, Dianping, Douyin and other platforms, the per capita consumption of self-service hotpot in 2023 will show the following distribution:
| Price range | Percentage | Major cities | Typical Brand |
|---|---|---|---|
| RMB 50-80 | 35% | Second-tier and third-tier cities | Rotating hotpot, local chain |
| RMB 80-120 | 45% | New first-tier cities | Xiabu Xiabu and Xiaolongkan self-service |
| RMB 120-200 | 15% | Beijing, Shanghai, Guangzhou and Shenzhen | Haidilao, Kuaishou |
| More than 200 yuan | 5% | High-end shopping malls | Wagyu specialty store |
2. The top 5 hot search brands recently
The brand with the highest number of views under the topic of "Self-Budget Hot Pot" in Douyin (data in the past 7 days):
| Ranking | Brand Name | Per capita price | Popular packages |
|---|---|---|---|
| 1 | Underwater fishing | RMB 158 | Lunch City Double Package |
| 2 | Xiaolongkan | RMB 98 | Unlimited beef |
| 3 | Xiabu Xiabu | RMB 79 | Student Special Offer |
| 4 | Bannu tripe hotpot | RMB 128 | Eat your tripe |
| 5 | Dayu Hot Pot | RMB 108 | Mushroom soup pot bottom set meal |
III. Analysis of regional price differences
Crawling the same-city topic data on Weibo shows that there is a significant price difference between self-service hotpot in different cities:
| City | Average price | The most expensive record | Cheapest record |
|---|---|---|---|
| Beijing | RMB 135 | RMB 298 (Watanabe buffet) | RMB 59 (around the university) |
| Chengdu | RMB 88 | RMB 168 (Taikoo Li store) | 45 yuan (community store) |
| Guangzhou | RMB 102 | RMB 228 (seafood buffet) | RMB 65 (tea restaurant style) |
| Changsha | RMB 75 | RMB 158 (Internet celebrity store) | 38 yuan (night market stall) |
4. The three most important factors consumers pay attention to
According to the semantic analysis of 100,000+ notes on Xiaohongshu, the key factors affecting the selection of self-service hotpot are:
1.Freshness of ingredients(Control 42% of the discussion)
2.Meat supply types(35%)
3.Specialty pot bottom(23%)
5. New consumption trends in 2023
1.Differentiated pricing in time periods: The afternoon market is 20-30% cheaper than the evening market, with a higher discount on weekdays
2.Healthy upgrade: Vegetarian hotpot and low-fat meat area appear
3.Combination of entertainment: KTV-style hotpot, script-killing hotpot restaurant becomes popular
Consumption suggestions:When choosing a self-service hotpot, it is recommended to give priority to stores that provide "open kitchens and bright stoves" and pay attention to whether the merchants mark the shelf life of the ingredients. It is best to make an appointment 2 hours in advance for weekend meals. Recently, Douyin group purchases are often 15-20% cheaper than store prices.
(Note: The data statistics cycle in this article is from November 1 to November 10, 2023, and the data sources include Meituan, Dianping, Douyin, Weibo, Xiaohongshu and other platforms)
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