How to upload products on Pinduoduo: Detailed steps combined with the latest hot topics guide
With the rapid development of the e-commerce industry, Pinduoduo, as the leading social e-commerce platform in China, has attracted a large number of merchants to settle in. This article will introduce in detail how to upload products on Pinduoduo, and combine it with hot topics in the past 10 days to help merchants better operate their stores.
1. Inventory of hot topics on the Internet in the past 10 days
The following are hot topics that have been hotly discussed across the Internet in the past 10 days for merchants to refer to and incorporate into their product operation strategies:
| hot topics | heat index | Related fields |
|---|---|---|
| 618 Shopping Festival warm-up activities | ★★★★★ | E-commerce, promotion |
| Hot-selling summer sunscreen products | ★★★★☆ | Beauty, personal care |
| Demand for camping equipment surges | ★★★☆☆ | outdoor, sports |
| Healthy light meals become a new trend | ★★★☆☆ | food, health |
2. Detailed steps for uploading products on Pinduoduo
1.Log in to Pinduoduo merchant backend
Open the Pinduoduo merchant backend (https://mms.pinduoduo.com) and log in using your account and password. If you have not registered, you need to complete the merchant registration process first.
2.Enter the product release page
Select [Product Management]-[Publish New Products] in the left menu bar of the background to enter the product upload interface.
3.Fill in the basic information of the product
| Required fields | Description | Example |
|---|---|---|
| Product title | Contain core keywords, no more than 60 words | Summer ice silk mat three-piece set foldable student dormitory mattress |
| Product category | Choose the most accurate secondary/tertiary category | Home Textiles >Lang Mat |
| Product attributes | Completely fill in the attribute items required by the system | Material: ice silk | Size: 1.5m |
4.Upload product images and videos
Main picture requirements:
5.Set prices and inventory
| Project | Things to note |
|---|---|
| Price per unit | It is recommended to set it to 70-90% of the single purchase price |
| single purchase price | Need to be higher than the unit price |
| Inventory | Set according to actual stocking quantity |
6.Fill in product details
It is recommended to use a combination of graphics and text to highlight:
7.Submit for review
After filling in all the information, click Submit. Platform review usually takes 1-3 working days.
3. Product operation suggestions based on hot topics
1.Taking advantage of the 618 promotion
Add promotional keywords such as "618 carnival price" and "limited time subsidy" to product titles and details, and set up promotional activities in advance.
2.Highlight seasonal needs
For currently popular sun protection and cooling products, you can highlight selling points such as "summer essentials" and "cool summer" in the main image.
3.Optimize keyword combinations
| Product type | Recommended keyword combinations |
|---|---|
| sunscreen | Sunscreen+Summer+Outdoor+Waterproof |
| camping equipment | Tent+portable+camping+mosquito-proof |
4. Frequently Asked Questions
Q: Why did my product fail to pass the review?
A: Common reasons include: wrong category selection, main image not meeting the requirements, title containing prohibited words, etc. It is recommended to read the platform specifications carefully.
Q: How to increase product exposure?
A: ① Participate in platform activities ② Optimize keywords ③ Maintain praise rate ④ Use promotion tools appropriately.
Q: How long does it take for new products to be sold after they are put on the shelves?
A: It usually requires a cold start period of 3-7 days. It is recommended to use marketing methods such as sharing fission and coupons to accelerate the breakthrough.
Through the above steps, merchants can successfully upload Pinduoduo products. It is recommended to continue to pay attention to changes in platform rules and consumption trends, adjust operating strategies in a timely manner, and seize marketing nodes like 618 to achieve sales breakthroughs.
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